Search engine rankings & optimization

People ask us all the time how to be "Number 1" in the search engines. There is no magic formula that will get you to the top, especially in a short period of time.

If there was, everyone would be "Number 1" and that, obviously, is impossible. There are some things KLP can implement that will help rank your website higher. Some of those include meta and title tags, optimization of the HTML code, and direction on how to get other websites to link to yours.

There are several companies that offer "guaranteed" rankings. In some cases, the methods they use are unethical, because they attempt to "trick" the search engines. While some success in tricking them may occur, the programmers of these search engines will adjust their algorithms to block the tricks and spam. Then, you're out of luck... and probably out a lot of money.

The best way to get good search engine rankings are site optimization (which we do) and getting lots of people to link to your website. The quickest way to get listed and ranked high, even on the first page of the results, is to participate in a pay-per-click campaign. You can read more about this here.

One final thought.  If you are interested in getting your site professionally optimized and you are ready to spend the big bucks doing so, do a Google search for "search engine optimization" and check out the first few results.  These are the ones that are good at it, because they have succeeded with their own optimization of their own websites.